The Board of Control for Cricket in India (BCCI) today announced it will continue its association with CEAT as the Official Strategic Time Out Partner of the VIVO Indian Premier League for the next five years.
CEAT was appointed the Official Strategic Time Out Partner of the IPL in 2015. Speaking on the development, Mr. Rajeev Shukla, Chairman, IPL, said, “We are delighted to have CEAT back as the Official Strategic Time Out Partner of the VIVO IPL. They have always been big supporters of the IPL and having them continue as partners for the next five years is a great testament to the Strategic Time Out Property and the League in general.”
Speaking on the development, Mr. Anant Goenka, Managing Director, CEAT Ltd, said, “Taking our journey forward with the BCCI, we are glad to announce our five-year sponsorship deal for VIVO IPL’s Strategic Time Out. This is an ideal platform for us to strengthen our brand prominence and visibility across the globe. The IPL has seen a meteoric rise in viewership and brand value in the past decade, and we are confident that the next five years will be equally momentous for VIVO IPL and CEAT alike.”
The VIVO IPL 2018 is scheduled to start on 7th April, 2018.