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Shirin Sadikot in Mumbai 28 May 2014 - 03:20pm IST

Pepsi IPL on Twitter – Group Stage round-up

A summary of how the IPL teams and players fared on the Twitter popularity chart

This year, the Pepsi Indian Premier League has been all about the fans – those who have flocked the stadiums and those who have made their presence and support felt on various IPL social platforms.

In the Group Stage of the tournament, IPL’s partnership with Twitter yielded tremendous response, engaging fans from around the world in a frenzy of online debate, discussion and celebration of the league. The overall fan interaction on the official IPL Twitter handle (@IPL) went up by 24.43 percent and the teams also made some impressive individual progress on the Twitter front.

Here are some numbers that depict how various IPL teams and players fared on the Twitter popularity chart.

1. Fan engagement with IPL on Twitter has seen a significant jump this season

During the Group Stage of IPL 2014, tweets mentioning the official handle @IPL are up by 24.43 % over 2013.

During the Group Stage of IPL 2014, tweets mentioning the official hashtag #PepsiIPL are up by 47.48 % over 2013.

2. The MI vs RR knockout thriller was the most tweeted match of the Group Stage; RCB feature in 5 of the top 10 most tweeted matches of the Group stage - the most for any team

Here’s the list of the top 10 most tweeted matches in the Pepsi IPL 2014 Group Stage:

Most tweeted matches of IPL 2014 during the Group Stage (16 Apr-25 May)

Most tweeted matches of IPL 2014 during Group Stage (Apr 16-May 25)

Rank

Match

Hashtag

Date

Match Story

1

Mumbai Indians vs Rajasthan Royals

#MIvsRR OR #RRvsMI

25-May-2014

MI pull off improbable last-ball six chase.

2

Royal Challengers Bangalore vs Kolkata Knight Riders

#RCBvsKKR OR #KKRvsRCB

24-Apr-2014

Lynnsanity helps KKR to a 2-run win

3

Chennai Super Kings vs Kings XI Punjab

#CSKvsKXIP OR #KXIPvsCSK

18-Apr-2014

Maxwell plunders as Punjab chase 205

4

Royal Challengers Bangalore vs Sunrisers Hyderabad

#RCBvsSRH OR #SRHvsRCB

4-May-2014

AB takes Steyn to cleaners, wins game for RCB

5

Mumbai Indians vs Royal Challengers Bangalore

#MIvsRCB OR #RCBvsMI

6-May-2014

Second win at home for MI

6

Kings XI Punjab vs Chennai Super Kings

#KXIPvsCSK OR #CSKvsKXIP

7-May-2014

Kings XI post highest total of IPL (231) and win

7

Rajasthan Royals vs Kings XI Punjab

#RRvsKXIP OR #KXIPvsRR

20-Apr-2014

Maxwell and Miller show as Kings XI chase 191

8

Royal Challengers Bangalore vs Rajasthan Royals

#RCBvsRR OR #RRvsRCB

11-May-2014

Faulkner, Smith smash 65 in 3 overs to chase 190

9

Kings XI Punjab vs Royal Challengers Bangalore

#KXIPvsRCB OR #RCBvsKXIP

28-Apr-2014

KXIP make it 5 wins in a row with comfortable chase

10

Royal Challengers Bangalore vs Mumbai Indians

#RCBvsMI OR #MIvsRCB

19-Apr-2014

RCB restrict MI to 115, chase easily

3. CSK have added the most Twitter followers this season, followed by RCB and KXIP

On the all-time list of IPL teams with the most followers on Twitter, CSK consolidated their No.1 position by adding 90,000 new followers during the Group Stage. RCB enhanced their follower-ship by 80,000 and Mumbai Indians by 70,000.

The highest growth percentage on the followers front has been achieved by Kings XI Punjab, who have grown their follower-strength by 34.85%. This success has taken them two rungs up on the list of most followed team, from No.8 to No.6.

IPL Teams Twitter Follower Ranking (As of 25 May, 2014)

Position

Team

Followers (in 000's)

1

Chennai Super Kings

693

2

Mumbai Indians

550

Royal Challengers Bangalore

486

4

Kolkata Knight Riders

465

5

Rajasthan Royals

298

6

Kings XI Punjab

267

7

Delhi Daredevils

260

8

Sunrisers Hyderabad

253

4. Virat Kohli is the most followed IPL player on Twitter and was the most tweeted about IPL captain

Virat Kohli went past MS Dhoni during the Group Stage to become the most followed IPL player of all-time. He currently has 3.2 million followers. He is the only IPL player to have more than 3 million followers. Kohli and Dhoni are followed by Virender Sehwag, Yuvraj Singh and Suresh Raina on this list.

Of all the IPL captains, Kohli was the most mentioned throughout the Group Stage with more than 161,000 tweets related to him, followed by MS Dhoni with 93,000.

Top 10 most followed IPL players on Twitter

Position

Player

Followers (in Mn)

1

Virat Kohli

3.2

2

MS Dhoni

2.85

3

Virender Sehwag

2.65

4

Yuvraj Singh

2.37

5

Suresh Raina

1.89

6

Kevin Pietersen

1.75

7

Chris Gayle

1.5

8

Zaheer Khan

1.43

9

Gautam Gambhir

1.36

10

AB De Villiers

1.2

 5. Mumbai Indians were the most tweeted about team during the Group Stage of IPL 2014

As per the figures from the ‘IPL on Twitter’ page on iplt20.com, MI won the Twitter battle during the Group Stage with 360,000 related tweets (as on May 25), with CSK next on 248,000 and RCB on 214,000 tweets.

Kings XI Punjab, are featured on the fourth spot with 194,000 tweets related to them.

IPL Teams mentioned on Twitter during the Group Stages of IPL 2014 (16 Apr-25 May) vs Actual Points Table

Points Table

Related Tweets during Group Stages
(16 Apr-May 25)

Team

Position

Team

Tweets in '000s

Kings XI Punjab

1

Mumbai Indians

360

Kolkata Knight Riders

2

Chennai Super Kings

243

Chennai Super Kings

3

Royal Challengers Bangalore

214

Mumbai Indians

4

Kings XI Punjab

194

Rajasthan Royals

5

Rajasthan Royals

184

Sunrisers Hyderabad

6

Kolkata Knight Riders

181

Royal Challengers Bangalore

7

Sunrisers Hyderabad

161

Delhi Daredevils

8

Delhi Daredevils

125

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