The grand finale, Gayle-storm, last-ball thrillers and stunners from Pollard and Ponting
By IPL Staff
Mumbai 28 May 2013
One of the most exciting and successful ventures undertaken by the Indian Premier League for its 2013 edition was the partnership with Twitter. Integrating the dynamic social media platform into the IPL broadcast on television and web led to a substantial rise in fan engagement throughout the tournament.
In the duration of the tournament over seven million tweets related to IPL were counted. Sending out official Hashtags for every match on IPLT20.com resulted in immense traffic of IPL-related Tweets. Our end-of-season review revealed the top-five events and Hashtags that generated the most number of IPL Tweets.
The first on the list is the IPL 2013 Final, between Chennai Super Kings and Mumbai Indians. As the top two teams fought for the title at the Eden Gardens on May 26, the Hashtag #CSKvsMI generated 5,921 Tweets per minute and a whopping 276,831 Tweets in total.
The second most popular event chosen by the Twitterati was Chris Gayle’s marauding 175 against Pune Warriors India. As the Royal Challenger Bangalore opener bustled his way to the fastest century in history of cricket, Hashtag #GayleStorm created a sort of storm on Twitter on April 23, 2013 with a total of 131,641 Tweets. Every minute Twitter users sent out 2,787 Tweets using #GayleStorm.
Most matches played in Chennai were edge-of-the-seat affairs. No wonder then that the fourth most tweeted event of the tournament was a CSK home game as well. In their first encounter of the season, the two eventual finalists played out an exciting match that culminated with Kieron Pollard’s stunning one-handed catch at the boundary to dismiss MS Dhoni. That catch turned the game around in MI’s favour and generated 105,088 Tweets with Hashtag #CSKvsMI. The per-minute number of Tweets was 2,148 during the April 6 game.