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IPL desk in Dubai 29 February 2012 - 06:13pm IST

KP launches Delhi Daredevils kit

England batsman delighted to return to IPL

Flamboyant batsman Kevin Pietersen, who was transferred from Deccan Chargers to the Delhi Daredevils for the 2012 edition of the IPL, launched the new team kit on Thursday in Dubai.

“There is no doubt that the Indian Premier League is an exciting competition and I am delighted to be back after having to miss out last season because of a surgery," Pietersen said about his return.The man who made the switch-hit famous added, "When I look at the squad list, I am sure that Delhi Daredevils will regain the consistency it has shown in the first three editions when it won 24 games."

Team mentor and head of cricket at GMR Sports, DD’s parent company, T A Sekar believes, "Kevin's transfer from Hyderabad, the successful bidding for Mahela Jayawardene and young all-rounders Andre Russell [West Indies] and Douglas Bracewell [New Zealand] are all steps in the right direction."“He fits into our brand quite well,” said Sekar about the iconic batsman.

“There is a saying that Delhi plays on the front foot and KP is one guy who always takes on the bowler so that is why we took him on. KP is a big name in India. He has records behind him and [he has been part of the England team that] won [the] Ashes.”Head of Marketing of the GMR group, Hemant Dua feels KP’s image would a useful tool in the branding exercise.

“We are looking at exchange programmes where cricket and marketing can benefit. KP brings in the extra charm to the team. He is a stylish player and has an aura around him and that appeal to us. The idea is to reach out to different target audiences.”

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