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IPL desk in Mumbai 14 March 2012 - 05:50pm IST

Super Kings get their official apple

Washington Apples to be CSK’s official fruit in IPL 2012

Washington Apples, one of the leading fruit brands in India announced its partnership with two times IPL Champion Chennai Super Kings as ‘Official Fruit’ for the upcoming IPL season.

Mr. Keith Sunderlal, representative of the Washington Apple Commission in India remarked “The growers and shippers of Washington Apples are delighted to be associated with the Chennai Super Kings. We are promoting Washington Apples as a healthy, good for you, anytime snack and we share the CSK's beliefs on health, fitness and nutrition.”

India is among the top 5 markets for the Washington Apple and sales have been growing at over 20% annually during the past five years. South is India's largest region, in terms of sales for Washington Apple and Chennai in particular being the key port of entry and distribution hub and a key market for us. Our association with the Chennai Super Kings will further raise awareness of Washington Apples with the end consumers. We are working on several joint retail promotions during the IPL 2012 and hope to see a 40% increase in sales on account of this partnership.” He added.

Speaking on the occasion, Mr. Rakesh Singh, Joint President Marketing, India Cements said, “We are glad to be associated with Washington Apple and believe that both the brands will help in delivering, the common values of healthy & active lifestyle, fitness and commitment to excellence. We are confident that this association will bring value to our brand, business and motivate our fans to lead a healthy active life.”

About Chennai Super Kings

Chennai Super Kings is part of the nine competing teams promoted by Indian premier League. Founded in 2008, 'Chennai Super Kings' is captained by Mahendra Singh Dhoni from the very first season and coached by Stephen Fleming. The team is based out of Chennai and is owned by India Cements Limited, which is one of the leading producers of cement in South India.

India Cement's contribution towards cricket is immense especially in the last 5 years even though it has been a pioneer by promoting sports as diverse as Cricket, squash, chess, Golf for over two decades.

Visit our website http://chennaisuperkings.com for more details.

About Washington Apple Commission

Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers from Washington. The Board is responsible for research activities and education, product promotion, advertising and development of domestic and international markets of Washington Apples. The Board coordinates an international marketing program consisting of generic activities including trade and consumer promotion, public relations and advertising to promote Washington Apples and expand the worldwide demand for it.

About the SCS Group

The SCS Group is an agribusiness consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The SCS Group has been a pioneer in nutrition based marketing in the country. In addition to Washington Apples, the company also represents Fresh California Grapes, California Prunes, USA Pears and California Walnuts, among others, in India.

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