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IPL Desk in Mumbai 16 April 2012 - 01:19pm IST

RR sign on Essel as merchandise partners

Essel to produce, market fan cheering equipment

Media Release

Rajasthan Royals today announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of the Indian Premier League (IPL). The Mumbai based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment / licensed products that will be sold at cricket stadia and through retail channels across Rajasthan.

The company will have the exclusive rights to source innovative promotional products from around the globe for the team.

Commenting on the association with Essel Marketing and Promotions, Mr. Raghu Iyer, CEO, Rajasthan Royals said, “The merchandising business plays a big role from a business point of view and also because it helps us connect with our fans. The business has been doing well all over India and especially in our home state of Rajasthan. We are glad to be associated with Essel and are trust this partnership will be a mutually beneficial one.”

Mr. Bhavin Thakkar, GM Sales & Marketing, Essel Marketing and Promotions said, “We’re thrilled to be associated with Rajasthan Royals as official merchandising partner and look forward to driving this business and producing fan cheering merchandise during the upcoming IPL season. We are sure true Rajasthan Royals fans will be delighted to buy and own licensed merchandise.”

Rajasthan Royals co-owner Shilpa Shetty Kundra recently unveiled the team’s new jersey. The team also bolstered its line-up by acquiring five new players including England all-rounder Owais Shah.

About Rajasthan Royals

Rajasthan Royals, champions of the inaugural IPL in 2008, is the Jaipur franchise cricket team that represents the state of Rajasthan in the Indian Premier League. The Rajasthan Royals team exemplifies the royal elegance, style, valour and class of Rajasthan and Gujarat. The Rajasthan Royals emblem is a reflection on the golden past and a promising future for the team. The Rajasthan Royals emblem, in royal blue and gold, is a reflection on the rich history of the region and their promising future ahead. The team's mascot is a lion named Moochu Singh.

About Essel Marketing & Promotions Pvt.Ltd

Company Overview


Think promotions and what probably comes to your mind is toys and giveaways. Think again. For us, promotions are about the growing influence of non-traditional media. For us, promotions another chapter in the brand story: spoken with imagination and innovation and delivered with value and precision.

And if you have the brand, we have the ideas, since 1996, Essel has helped brands (small and big, new and established) create a unique connect with consumers. In today’s cluttered marketplace, with a whole lot of products and offers vying for consumer attention, our ideas can make a difference.

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